yoshko.studio

Pampeano is a luxury brand specialising in handcrafted leather goods. The Yoshko team manages the Shopify Plus ecosystem end-to-end, covering day-to-day operations, technical infrastructure, performance optimisation, and international expansion. The role extends beyond standard site management, focusing on aligning ecommerce, marketing, and operations into a single, scalable system.

Day-to-day management includes full ownership of the storefront. This covers product and collection setup, merchandising, content updates, navigation architecture, and continuous UX refinement across the entire customer journey. Product pages, collection pages, and checkout flows are continuously optimised to remove friction, improve clarity, and increase conversion rate. This includes restructuring product templates, refining size guidance, improving personalisation flows, and optimising mobile usability where the majority of traffic is concentrated.

Conversion optimisation is a core focus. This includes developing and refining bundle logic, testing pricing strategies, and implementing personalisation features designed to increase average order value. Custom functionality has been built directly within the Shopify theme, including advanced bundle configurations and personalisation flows that integrate with backend systems. These implementations are designed to drive measurable commercial impact rather than superficial frontend changes.

On the technical side, the store operates with multiple critical integrations. The Yoshko team implemented and maintains connections between Shopify and external systems, including Warehouse Management Systems (WMS) and Enterprise Resource Planning (ERP). A significant focus has been placed on ensuring clean integration with CIN7, including restructuring how bundled products and personalised items are processed and passed through to maintain operational accuracy in inventory, fulfilment, and accounting workflows.

Product feed management is handled at a granular level. A real-time feed update system ensures that product data—pricing, availability, and promotional logic—is consistently accurate across Google Merchant Center and other marketing channels. This includes resolving structural feed issues, implementing market-specific pricing fields, and addressing recurring country-level problems such as currency formatting discrepancies, missing attributes, and feed disapprovals. The objective is to maintain a clean, reliable data layer that supports paid acquisition without performance limitations.

International expansion has been a major component of the project, particularly the rollout and optimisation of the US market alongside existing UK and EU operations. Shopify Markets has been configured to support market-specific pricing rather than simple currency conversion, alongside controlled product availability by region. Complex operational scenarios—such as differing fulfilment locations, restricted product ranges, and varied shipping rules—have been resolved to ensure consistency across all markets. Additional work includes supporting integration with external sales channels such as Nordstrom via Mirakl, including managing currency separation, offer structuring, and platform alignment.

Performance marketing is closely integrated with the ecommerce setup. The Yoshko team aligned the site with Google Ads and Meta Ads to improve conversion tracking, signal quality, and overall campaign efficiency. This included identifying and resolving critical tracking issues, such as £0 exchange orders being incorrectly recorded as purchases, which distorted campaign optimisation. Feed quality, bid constraints, and structural campaign limitations have been diagnosed and resolved in collaboration with external agencies to unlock scalable growth.

Ongoing troubleshooting and performance stability form a continuous part of the role. This includes debugging theme-level issues, resolving conflicts between third-party apps, and identifying failures within external integrations. Examples include diagnosing JavaScript errors impacting site functionality, resolving tracking conflicts caused by external scripts, and ensuring that new implementations do not negatively affect performance, conversion, or data integrity.

The overall result is a technically stable, commercially optimised Shopify Plus environment that supports both operational efficiency and sustained revenue growth. The platform is continuously refined across frontend experience, backend systems, and marketing alignment, providing a scalable foundation for international expansion and long-term performance.

Folpetto is a premium, sustainable swimwear brand. The Yoshko Studio team manages the entire Shopify ecosystem end-to-end, covering site design, catalogue architecture, integrations, and performance marketing.

The project started with a full theme redesign. The existing site lacked structure, consistency, and scalability. The storefront was rebuilt to improve visual hierarchy, brand positioning, and usability across all devices. This included restructuring navigation, refining collection layouts, rebuilding product pages, and simplifying the customer journey to reduce friction and improve conversion. The result is a cleaner, more premium storefront that aligns with the brand and performs commercially.

A major part of the work involved rebuilding the entire catalogue. Products were reorganised, data standardised, and variant structures improved to support both merchandising and operational clarity. Collections were restructured to be commercially driven, making it easier for customers to navigate and purchase. Product pages were upgraded with clearer information, improved imagery handling, and more effective purchase flows.

A bespoke Maisonette integration was implemented and refined. This required aligning Shopify product data with an external marketplace’s requirements, ensuring accurate syncing of inventory, pricing, and product information. The integration was stabilised to minimise errors and reduce manual intervention, allowing the business to scale marketplace operations reliably.

On the B2B side, a wholesale experience was built directly within Shopify. This included customer segmentation, controlled access, and tailored pricing structures, enabling wholesale buyers to place orders efficiently without impacting the direct-to-consumer experience. Both B2B and DTC now operate within a single, streamlined system.

Performance marketing is managed alongside the site. This includes Google Ads and Meta Ads, with ongoing optimisation of campaign structure, targeting, and budget allocation. Tracking and attribution were aligned with the Shopify setup to ensure accurate data, allowing campaigns to scale based on reliable performance signals. Product feeds are actively maintained to ensure consistency across all advertising channels.

Ongoing work focuses on continuous optimisation, technical stability, and growth. This includes resolving integration issues, refining UX, improving conversion rates, and adapting the catalogue as the brand evolves. The result is a stable, scalable Shopify setup that supports both operational efficiency and sustained revenue growth.

Lefrik, a sustainable fashion brand, required a full platform upgrade to support performance, scalability, and a more advanced commercial structure. The Yoshko team led a complete Shopify theme migration, implemented a bespoke B2B system, and managed performance marketing to support growth.

The theme migration was executed to modernise the storefront and establish a stronger technical foundation. The previous setup limited flexibility and performance, so the store was rebuilt on a contemporary Shopify theme with improved speed, cleaner architecture, and enhanced usability across devices. Key templates, navigation, and page structures were refined to create a more intuitive and conversion-focused user experience while maintaining the brand’s visual identity.

A core component of the project was the development of a fully bespoke B2B system tailored to Lefrik’s wholesale operations. This was not a standard wholesale setup, but a custom-built solution designed to handle a large portfolio of B2B clients with varying requirements. The system included structured customer segmentation, controlled access, tailored pricing models, and optimised ordering flows to support high-volume trade purchasing. The result was a streamlined wholesale environment operating efficiently alongside the direct-to-consumer storefront.

In parallel, the Yoshko team managed Lefrik’s performance marketing across key channels, including Google Ads and Meta Ads. This involved campaign optimisation, budget allocation, and alignment between onsite experience and paid traffic. Product feeds, tracking, and attribution were maintained to ensure accurate data and consistent performance, enabling campaigns to scale effectively.

The project delivered a scalable, high-performance Shopify environment capable of supporting both retail and wholesale operations, while establishing a strong foundation for continued growth.

Parafina, an eco-friendly eyewear brand, underwent a full migration from WordPress to Shopify to establish a scalable, high-performance ecommerce platform. The Yoshko team managed the end-to-end transition, covering catalogue restructuring, theme implementation, localisation, and channel readiness.

The migration was not a simple platform switch. The entire product catalogue had to be rebuilt to fit Shopify’s data structure and limitations. This included restructuring product data, variants, collections, and metadata to ensure consistency, scalability, and compatibility with Shopify’s ecosystem. Significant effort went into cleaning and standardising product information so it could support both frontend merchandising and external channels.

A complete theme setup and design implementation was delivered, creating a clean, brand-aligned storefront with a strong focus on usability and conversion. Navigation, product pages, and collection structures were rebuilt to provide a clearer customer journey across all devices, improving both engagement and performance.

The store was fully localised across multiple languages, including English, French, and Italian. This required translating and structuring all catalogue data, content, and key user flows to ensure a consistent experience across markets while maintaining operational simplicity within Shopify.

In parallel, the catalogue was optimised for performance marketing. Product data was structured specifically for Google and Meta, ensuring feeds were accurate, compliant, and optimised for visibility and conversion. This included refining titles, descriptions, attributes, and overall data quality to support paid acquisition from day one.

Following the core migration, the Yoshko team also supported Parafina’s expansion into Canada by delivering a dedicated Canadian storefront. This was a web-only setup, focused on localisation of pricing, currency, and customer experience, without additional sales channel integrations. The result was a market-specific experience tailored to Canadian customers while maintaining alignment with the global brand.

The overall project delivered a fully optimised Shopify environment, with a clean catalogue structure, strong localisation, and readiness for performance marketing, providing a solid foundation for ongoing growth.

La Suite, a high-end fashion retailer based in Dubai, required a full migration to Shopify to support a more scalable, performance-driven ecommerce operation. The Yoshko team delivered an end-to-end platform transition, covering catalogue restructuring, theme implementation, and a complete storefront redesign tailored to a boutique luxury experience.

The migration involved rebuilding the entire catalogue from the ground up to align with Shopify’s architecture. This included restructuring product data, collections, and categorisation to reflect the brand’s unique merchandising style. Given the nature of a multi-brand luxury boutique, particular focus was placed on creating a flexible and intuitive catalogue structure that supports diverse product types while maintaining a cohesive browsing experience.

All core data was migrated, including products, customer records, and historical orders, ensuring continuity without disrupting operations. The catalogue was not simply transferred but optimised—standardising data, improving product organisation, and ensuring compatibility with Shopify’s ecosystem and future integrations.

A new theme was implemented and fully customised to elevate the brand’s visual identity. The storefront was redesigned to reflect a high-end, editorial feel while maintaining strong usability and conversion focus. Navigation, collection layouts, and product pages were carefully structured to balance aesthetics with functionality, creating a seamless shopping experience across devices.

In addition to the frontend, bespoke solutions were introduced to support the boutique’s unique requirements. This included tailored merchandising logic and structural flexibility to accommodate curated collections, exclusive pieces, and a constantly evolving inventory typical of a luxury retailer.

The final result is a modern, scalable Shopify platform that combines strong technical foundations with a refined brand experience, enabling La Suite to operate efficiently while delivering a premium online presence aligned with its position in the Dubai fashion market.

Fishtail is a premium lifestyle brand rooted in Scandinavian design, specialising in high-quality beanies and apparel. The Yoshko team was responsible for rebuilding the Shopify storefront and optimising the entire product catalogue to create a clean, scalable, and conversion-focused ecommerce experience.

The project involved a full theme implementation and customisation. The existing storefront lacked structure and clarity, so the site was rebuilt to improve visual hierarchy, navigation, and overall usability. A new navigation system was designed and implemented to simplify browsing and make it easier for customers to discover products despite a focused product range. Collection structures and page layouts were refined to support a more intuitive and commercially effective user journey across both desktop and mobile.

A significant part of the work focused on product categorisation and catalogue architecture. Products were reorganised into a clear, logical structure that aligns with how customers shop, while also supporting internal scalability. This included redefining collections, improving filtering logic, and ensuring consistency across all product groupings.

All product metadata was rebuilt and optimised. This covered product titles, descriptions, attributes, and tagging, ensuring the catalogue is structured correctly for both frontend presentation and external channels. The goal was to create a clean, standardised dataset that supports search, merchandising, and performance marketing without ongoing manual fixes.

Image optimisation was handled across the entire catalogue. This included resizing, compression, and standardisation of product imagery to improve load speed while maintaining visual quality. The result is a faster, more responsive site with a consistent and premium visual presentation.

Beyond structural work, the entire catalogue was optimised for performance and conversion. Product pages were refined to present information more clearly, reduce friction in the purchase journey, and improve overall usability. Every element—from layout to data structure—was aligned to ensure the site performs both technically and commercially.

The final result is a fully optimised Shopify storefront with a clean architecture, improved navigation, and a high-quality catalogue setup, providing Fishtail with a strong foundation for ongoing growth.